Baleri Italia shows the way, the future is now
Following up the 20th Casaitaliana-Eurooo commercial partners meeting, let’s focus on Baleri Italia’s point of view, represented by its commercial director Massimiliano Moschini.
Baleri Italia, founded by Enrico Baleri and Marilisa Decimo in 1984, is the iconic brand of the 20th Century the years of sobriety and rigour of forms/functions, the ultimate expression of a certain pragmatic and unattainable design idea; in pursuit of the perfect, non-obsolete, non-flashy, consistent and international object. 
Their products vary from table, sofa, armchair, pouf, bookcase, chair and accessories. All the objects and collections, signed by great masters and newcomers who then became the references in terms of style, giving life to a classical-contemporary universe.
The Baleri Italia pieces are innovative, functional and elegant but also playful and surprising, sophisticated but never burdened by an excessive intellectualism; in short, they are the perfect embodiment of a certaine joie de vivre.
Massimiliano Moschini, commercial director of Baleri Italia, was among our guests during the 20th Casaitaliana-Eurooo commercial partners meeting.
Baleri Italia is an historical brand set up in 1984, which has gained during the years the leadership in furniture market, thanks to its iconic products.
After the meeting, Massimiliano Moschini unveiled Baleri’s plan for the next months, focusing on the strategy for the Chinese market.
He firmly claimed the importance of the e-commerce channel, which turned upside-down the traditional way to buy things. The 21st century is no longer for bricks and mortar shops, there’s no place anymore for cash and coins. Nowadays, to gain a market share in a country like China, you can not ignore the importance of a different retail channel.
The international development of the “Galletto Rosso” hasn’t touched the Chinese territory yet, but that moment is no far anymore. In fact, all the companies worldwide yearn for a Chinese market share, thanks to the 1 billion people living over there. For this reason, Baleri Italia decided to enter this market with the help of Casaitaliana and Eurooo, both founded by Mr. Wu Ruijun. Considering the export know-how gained during the years and the great visibility of these platforms in China, it doesn’t really seem a gamble for Baleri, rather a great opportunity.
The meeting of the 29th of November was actually a great opportunity for all the participants to enhance the relation with Casaitaliana and Eurooo and to improve the efficacy of the collaboration.
Aware and proud of its values, celebrated during the years by a magnificent storytelling, Baleri Italia is now part of the big family of Casaitaliana and Eurooo, ready to export the greatness of Made in Italy.
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