Building, dwelling, thinking in Cersaie International Fair - Bologna
It was a splendid and beautiful sunny day with the participation of prominent figures in the world of international architecture. Architecture and design were the protagonists of Cersaie 2018, which is ongoing in Bologna from 24 to 28 September 2018. Just a few months before the opening of the fair, there were already so many innovations that exhibitors and visitors of the 36th edition are able to admire and see. Starting from the great interest of the exhibitors for the International Exhibition of Ceramic Tile and Bathroom Furnishings, whose exhibition spaces have been extraordinarily outstanding last year.
People waiting for their appointment with the brand.
The very important restyling work of the Bologna Exhibition Center continues: Cersaie has inaugurated the new pavilions 28, 29 and 30, following the demolition of the pre-existing and the construction of new exhibition spaces with great architectural merit that - respect in the past – there is also an increase in the surface available to exhibitors.
Brand stand Sintesi for outdoor ceramic and tiles.
Three new pavilions that have led to a redefinition of the merchandise spaces, such as to make adjacent the halls dedicated to the bathroom furniture and to compact the exhibitors of similar sectors around the City of Posa, improving the usability and orientation of the district exhibition.
We have seen quite a bit of new brands in the fair most of it from Asian countries like Malayasia, Indonesia, Taiwan and also from Africa. The theme of these luxury brands were both bohemic and classic.
It was indeed a celebration for few brands to sign up the sales contract with some of the potential clients who visited the fair. The fair also had a live advertising campaign shoot with Italian male and female models posing for the brand and its products assuring a great market publicity.
An Italian female model posing for the shutterbugs before the ad shoot campaign.
An Italian female model posing for the bathroom collection of a luxury brand.
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