Cipriani Homood at the Milan Furniture Fair: strong brand identity and many surprises:

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Cipriani Homood amazed all its guest this year at the Milan Furniture fair, with a clear and strong brand identity, and many surprises for the visitors.

The first day at Salone del Mobile, the International Furniture Fair of Milan, was very intense: Eurooo explored the stands, looking for the newest collections of the most famous brands, getting lost among the beautiful design that each of them showcased. Thousands of visitors participated the first day of Salone del Mobile, showing enthusiasm and curiosity, crowding the pavilions to take even a small glimpse of  their favorite designs. One of the most crowded spots was the stand of Cipriani Homood: they confirmed to have a clear vision about the brand identity, and surprised the visitors with a stunning new collection. Eurooo’s staff had the pleasure to speak directly to the company’s owner, who walked us through his new collection, pointing out what makes the design of Cipriani Hoomood truly special.

The Cipriani Homood stand at the Milan Furniture Fair feels like an isolated bubble of elegance and luxury; when entering it, you could almost forget where you are, and just feel welcomed in an oasis of sophisticated design. The first area we see hosts a selection of the best pieces of the new Sesto Senso collection. The owner explains us how the most important feature of every piece we is customization: libraries, sofas and beds are meant to meet every need the clients might have, changing size and details according to their wishes. The very name of the collection, which means literally “sixth sense” in Italian, refers to the wish of interpret the customers’ desires in the most accurate way, manufacturing furniture that will make them feel truly special. One thing that it was impossible not to notice was the consistent coherence of the new Sesto Senso furniture line. We were able to see tasteful touches of color, a great attention to details, a special interest for precious materials.

One of the crown jewels of the Milan Furniture Fair of Cipriani Homood is the fabulous walk-in closet. This brand is highly renowned for its wardrobes designs: the global market knows them as classy, unique and highly functional.  The walk-in closet set welcomes us with a charming suffused red light. The design is neat and simple, but no detail is left to chance: the company’s owner makes us notice all the most functional features of the closet, pointing out that every single part of is 100% customizable. We sense a captivating perfume in the room: it is the Home Scents collection Cipriani created. We are truly amazed by the way this brand is able to take care of its customers in every aspect of their everyday life, trying to forsee their wishes and needs before they can even think of them.

 

Mr. Cipriani proudly pointed out that everything we saw in his stand was not only part of a brand new collection, but also entirely designed and manufactured by the company. New armchairs, elegant coffee table with classy marble and glass details, and fabulous light design caught everyone’s attention. One of the distinctive trait of the stand was the strong brand identity: you could see Cipriani’s signature all around, quite literally. When you are so proud of your work, you want to let everybody know who is the author of those creations: it is not a matter of showing off, but of making a statement about their idea of design. Spotting the Cipriani Homood logo all around, we realized there was an important new feature for the Sesto Senso collections: the brand created a bedding line, to provide their customers with a 100% Cipriani experience. Blankets, pillows, duvets, bed lines: Cipriani thought of every single detail. To stay coherent with the high customizability of the whole collection, the brand manufactures the bedding line thinking of every possible customer all over the world, having them available according to the different standards of Italy, Northern Europe, USA, China and many more countries.

We thought we were at the end of our visit at Cipriani Homood, when the company’s owner lead us to the last, but definitely not least, surprise of the stand. The upper level hosted a special showcase for the latest collection of the design house: their very first outdoor furniture line, presented at the Milan Furniture Fair for the very first time. They were all really excited at Cipriani’s stand, since the brand has never dealt with outdoor decoration in the past.  What better occasion to show their most important novelty to the world, then the Salone del Mobile? It is just another way to express their unique brand identity, and try to expand internationally with new ideas and innovative concepts.

 

The outdoor collection set evokes a relaxing atmosphere, binging us to a microcosm where the sun always shines and stress and problems are not allowed. The sound of peaceful waives of some dreamy beach  are the soundtrack for our visit to the upper level of Cipriani’s stand. An outdoor sofa bed immediately draws our attention, as long as some comfortable chaise longue chairs. We recognize the Cipriani logo on outdoor accessories too: beach towels, couch cushions and pillows proudly show the brand’s initials, the same way the indoor decoration did. After this pleasant surprise, our visit really came to an end, and as we took a last look at the dreamy world Cipriani Homood created in the stand, we can’t help being sorry to go back to the crowd of people outside.

Are you fascinated by Cipriani Homood’s stand at the International Furniture Fair of Milan? Click here to find out more about their brand identity and discover their products.

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